Private Ownership, Unique Partnership
Viking Yacht Company was founded by Bill and Bob Healey in 1964.  Since the beginning, Viking has earned a reputation for building high quality yachts with a sincere focus on customer service and satisfaction that today is unparalleled in the industry.  In 1995, Viking, along with Princess Yachts of the United Kingdom, formed a unique strategic alliance.  Managed since its inception in 1965 by founder David King, Princess Yachts International represented the ideal partner in a relationship created with the goal of delivering the best combination of performance, quality, and luxury in a class of cruising yachts designed for the American market.  As a result of this partnership, over 90 years of combined boat building experience between two companies that remain privately owned and answer only to their unyielding commitment to “build a better boat everyday” stands behind every Princess yacht produced for Viking Sport Cruisers and delivered with The Viking Difference. 
State-of-the-Art Facilities
Princess yachts are built in over one million square feet of vertically integrated manufacturing facilities in Plymouth, England.  Comprising over 38 acres, each facility is equipped with leading edge technology and machinery.  Multiple CNC routers cut wood, composite, and solid surface parts to ensure pinpoint accuracy and minimize waste.  Metal parts are cut on a laser router allowing more components to be made in-house with unparalleled accuracy and quality.  Advanced assembly techniques ensure consistent build quality on each model produced.
Industry Certified and Built to a Higher Standard
Every new Princess yacht produced for Viking Sport Cruisers is built to ABYC Standards and the United States Coast Guard’s Office of Boating Safety recommendations.  For your added safety afloat, all yachts are certified by the National Marine Manufacturers Association (NMMA).  In addition, Viking input for design, layout, and engineering begins in the product concept stage to ensure each model is built to Viking standards for maximum serviceability and ownership comfort in the American market.
One Part at a Time
As many parts as possible are designed and manufactured in-house to ensure the highest standards of quality and consistent parts availability.  Whether fiberglass parts and tooling, PVC and metal tankage, 316 stainless steel hardware, or wiring harnesses color coded and labeled for purpose, you can be sure of incomparable quality and serviceability.  Unlike other European-built yachts, Princess yachts produced for Viking Sport Cruisers are designed and equipped for American cruising tastes with systems and components whose names you will recognize and are readily serviced wherever you go boating.  In addition, interior joinery is designed, built, and finished by experienced craftsmen using exclusive materials to ensure consistent and lasting quality.  
A Fresh Approach
Princess boasts an expansive product line including V Class yachts from 42 to 85 feet, Flybridge yachts from 42 to 95 feet, and M Class 32 and 40 Meter yachts to meet the needs of a variety of customers.  In-house design and engineering, along with the latest in tooling manufacturing methods allow several new models to be introduced yearly to assure constant development to take advantage of the newest advances in the industry. 
Eye on Quality
Vertical integration ensures as many components as possible are designed and manufactured in-house to the highest standards.  Supplied components, many of which are shipped from the United States for installation, are chosen based on reliability and serviceability.  Every yacht built is subject to a five point plus inspection process by dedicated, detail-oriented personnel.  It is our policy that as many eyes as possible see the yacht during build, upon completion, and before delivery to the new owner.  In addition, every Princess yacht undergoes rigorous testing in the English Channel, with Viking Sport Cruisers performing additional sea trials upon the yacht’s arrival in the United States.  In our constant search for improvement, feedback is welcomed and integrated into building a better, safer, more reliable yachting experience for our customers.
People Behind the Product
Behind every Princess yacht produced for Viking Sport Cruisers stands a team of experienced factory and factory-trained dealer service personnel with an intimate knowledge of on-board systems.  The established, long-standing vendor relationships of Viking and Viking Sport Cruisers aid in obtaining efficient service and parts for our customers and support for our dealers.  Our unique two-fold dealer and factory customer orientations ensure that each new owner is equipped with as much training and knowledge as possible before heading to sea.  If problems should arise, a 24 hour emergency service number ensures help is never out of reach.    
Finest Service
The Princess yachts service network provided by Viking Sport Cruisers includes over 60 yacht dealer service locations in North America and spans popular Caribbean and Central American cruising destinations.  Each dealer service organization is equipped with knowledgeable staff trained and supported by Viking’s own factory service personnel.  In addition, factory owned and operated service centers ideally located in Riviera Beach, Florida and New Gretna, New Jersey are staffed by Viking-trained professionals solely for the support and convenience of our owners.  Our central warehouse in New Gretna, New Jersey is stocked with over $1.5 million in spare parts inventory to minimize downtime with overnight shipping available on most items.   
Value Protection
Stringent construction standards, a rigorous inspection and testing process, and unparalleled service support help Princess yachts produced for Viking Sport Cruisers enjoy preferred risk status with many insurance companies allowing owners to receive the best rates available.  In addition, recognized quality, support, and timeless design deliver value during ownership and at the time of resale.  
Out Design, Out Build, Out Perform
Both Viking and Princess Yachts International are committed to a constant reinvestment in the company and the product we deliver by virtue of the values of the founders of each company.  A continuous engineering focus and remarkable product development schedule ensures that the latest technology is integrated into new models across the range.  In addition, leading edge build and component manufacturing techniques are employed to improve product consistency, safety, and reliability.  The end result of this tireless pursuit is a range of yachts with timeless design where form and function synthesize to maximize both beauty and practicality.  Yet, though our product line varies in size and style, every Princess model bears the hallmarks of unmatched performance and efficiency due to advanced hull and running gear design and weight distribution and management proven through years of experience and rigorous testing.
Redefining What it Means to be Number One
The Viking Difference stands behind every Princess yacht we deliver, ensuring our recognition as an industry leader comes through our commitment to our customers and the product we build, not the volume we produce.  The true measure of our success is in the satisfaction of our customers, not our bottom line.  
One Goal
Our goal is to deliver the best combination of performance, quality, and luxury in a class of cruising yachts designed to meet the needs of the American yachtsman from a company recognized for excellence in its commitment to its customers and their ownership experience.  We invite you to contact your dealer to experience Princess yachts delivered with The Viking Difference firsthand.